Refereed Journal Publications • Shulga, L. V., Busser, J.

Best Paper Award. Research Track. West Federation CHRIE Conference 2017. Willingness to Participate in Consumer Generated Advertisement and its Affect on Loyalty. Vasyl Lomachenko vs. Miguel Marriaga: Live stream, start time, odds, TV channel. Lomachenko to defend vs. Crolla in LA After three straight bouts in New York, the pound-for-pound best is headed.

A., & Kim, H. Generational Profiles in Value Co-Creation Interactions. Journal of Hospitality Marketing & Management, 1-22.

• Shulga, L., & Tanford, S. Measuring Perceptions of Fairness of Loyalty Program Members. Journal of Hospitality Marketing & Management, 1-20. • Cain, L., Tanford, S., & Shulga, L. Customers’ Perceptions of Employee Engagement: Fortifying the Service–Profit Chain. International Journal of Hospitality & Tourism Administration, 1-26. • Joe, S.J., Kharitonova, A., Shulga, L. Hotel Online Reviews: The Factors Predicting Behavioral Intention. 2017 Annual ICHRIE Summer Conference, Baltimore, MD.

• Shulga, L.V., Bai, B., & Busser, J.A. Willingness to Participate in Consumer Generated Advertisement and its Affect on Loyalty. West Federation CHRIE Conference 2017. San Diego, CA. Best Paper Award. • Yedlin, J., Shulga, L.V., & Busser, J.A. Hospitality Industry and Academic Collaboration: Class Marketing Plan Project and Student Self-Efficacy.

West Federation CHRIE Conference 2017. San Diego, CA. • Shulga, L.V., & Busser, J.A. Co-Created Value: Scale Development and Validation. 22nd Annual Graduate Student Research Conference in Hospitality and Tourism.

• Shulga, L.V., Busser, J.A., & Bai, B. Trust Reciprocity in Value Co-Creation: Examining Participants and Bystanders. 22nd Annual Graduate Student Research Conference in Hospitality and Tourism. • Shulga, L.V., Busser, J.A., & Kim, H.L. Generational Profiles in Value Co-Creation Interactions. 22nd Annual Graduate Student Research Conference in Hospitality and Tourism.

A., & Shulga, L. The Role of Social Exchange Ideology in Value Co-Creation Interactions Between Customers and a Service Provider.

6th Society for Marketing Advances Conference. Best Paper Award. V., & Busser, J. Customer perceptions of value co-creation: Scale development and validation. EuroCHRIE Conference, Budapest, Hungary. V., Baloglu S., & Bowen, J. Consumers’ regulatory focus and trust in hotel online review websites and their impact on booking.

EuroCHRIE Conference, Budapest, Hungary. (2016) Relationality and Identification in Value Co-Creation: The Role of Commercial Friendship. 2016 Annual ICHRIE Summer Conference, Dallas, TX. & Tanford, S. (2016) Perceptions of Justice of Hotel Loyalty Program Members. 2016 Annual ICHRIE Summer Conference, Dallas, TX. • Cho, S., Boykin, D., & Shulga, L.

Key Touchpoint Interactions in the Integrated Resort Experience: A Comparative Sentiment Analysis of Online Reviews. 16th International Conference on Gambling & Risk Taking. Las Vegas, NV. • Boykin, D., Cho, S., & Shulga, L. Business Implications of Experiential Variety for the Integrated Resort Customer: A Sentiment Analysis of Online Reviews.

Western Federation CHRIE Conference, Denver, CO. • Shulga, L.V. & Busser, J.A. Generational Differences: The Effect of Friendship and Initiation of Co-creation on Satisfaction, Trust, and Loyalty.

21st Annual Graduate Student Research Conference in Hospitality and Tourism. Philadelphia, PA.

• Shulga, L., Bai, B., & Busser, J. The Effect of Brand Attachment and Trust On Willingness-To-Participate In Collaborative Marketing For Hospitality Brands.

21st Annual Graduate Student Research Conference in Hospitality and Tourism. Philadelphia, PA.

• Shulga, L., Busser, J., & Henthorne, T. Conceptual model of customer-company interaction in value co-creation. 6th Advances in Tourism Marketing Conference, Joensuu, Finland. Best Paper Award • Shulga, L., Busser, J., & Henthorne, T. The role of commercial friendship in company versus customer initiation of co-creation for tourism brands. 6th Advances in Tourism Marketing Conference, Joensuu, Finland.

Co-Created Value for Tourism Brands: Scale Development and Validation. Doctoral Seminar in Tourism Business Studies. 6th Advances in Tourism Marketing Conference, Joensuu, Finland. (2015) Conceptual Model of Value Co-Creation in Hospitality.

ICHRIE Annual Summer Conference, Orlando, FL. • Repetti, T., Busser, J. (2015) Predicting Behavioral Intentions of Mass Participation Sporting Event Travelers. ICHRIE Annual Summer Conference, Orlando, FL. • Repetti, T., Busser, J. (2015) Importance of Hotel Attributes on Hotel Choice by Mass Sporting Event Participants.